Business Expansion

My decades-long experiences in program development, evaluation development, marketing, and running my own company provided the know-how to help small or non-profit businesses grow and seek additional funding sources. This has been so rewarding to see small tweaks bring large outcomes.

Setup & context

An established small business was looking to expanding into a new niche with a new target audience. They wanted to grow and expand. Prior to the launch, I developed the evaluation portion of their wellness program, as well as their marketing strategies for growth.

The challenge & problem PROCESS

Funding is limited in this niche, which makes the evaluation metrics and resulting impact report all the more important. I created processes and strategies to maximize data collection in the least intrusive ways possible.

Launch, impact, results

We are launching now, with plans to take this to other similar organizations, and ultimately to larger groups that oversee these organizations by taking the metrics to demonstrate added value to their members.

sorority serenity
sorority serenity

Additional business expansion work

I reviewed and provided consultative feedback to an impact report for the Mental Health Association of New Jersey. Funding is being cut everywhere in the mental health field. These impact reports are more important than ever. I was able to pinpoint confusing imagery, provide a storyline arc for maximum impact, and suggest specific talking points using data. This was well received by their Board.